Background
An Ottawa-based restaurant, had been serving delicious meals for years. Despite their great food and excellent service, they were struggling to attract new customers and retain regulars. Their sales were stagnant, and their Google My Business (GMB) reviews were sparse, affecting their online visibility. Maple Grove Bistro needed a strategy to boost their presence and increase revenue.
Challenges
- Low Online Visibility: The restaurant had a minimal online presence, making it difficult for potential customers to find them.
- Sparse Google Reviews: With only a handful of Google reviews, their rating was not reflective of the quality they offered, impacting customer trust and decision-making.
- Stagnant Sales: Despite efforts in traditional advertising, sales remained flat, with little to no growth.
Objectives
- Increase Online Visibility: Enhance the restaurant’s online presence to attract more local customers.
- Boost Google Reviews: Implement strategies to increase the number of positive Google reviews.
- Drive Revenue Growth: Increase overall sales and revenue by 32% within six months.
Strategy and Execution
Coventry Digital implemented a comprehensive digital marketing strategy focusing on three key areas:
- Search Engine Optimization (SEO):
- We optimized the restaurant’s website and Google My Business profile with relevant keywords, ensuring it appeared at the top of search results for local dining searches in Ottawa.
- Regular updates and posts on GMB, including photos of dishes, promotions, and events, helped keep the restaurant relevant and engaging.
- Google My Business (GMB) Review Campaign:
- We launched a targeted campaign encouraging satisfied customers to leave reviews. This was done through follow-up emails, social media prompts, and in-restaurant reminders.
- To further incentivize reviews, we offered a monthly giveaway to customers who left a review.
- Social Media Advertising:
- We ran localized ad campaigns on social media platforms, targeting food lovers in the Ottawa area. These ads highlighted special promotions, new menu items, and customer testimonials, driving both online and foot traffic.
- We also collaborated with local food bloggers and influencers to create buzz around the restaurant, further enhancing its digital footprint.
Results
After six months of working with Coventry Digital, Maple Grove Bistro saw significant improvements across all metrics:
- 32% Revenue Growth: The restaurant’s monthly revenue increased by 32%, surpassing their initial target.
- Tripled Google Reviews: The number of Google reviews tripled, with a 4.8-star rating, making the restaurant a top choice for diners searching online.
- Improved Online Visibility: The restaurant’s website traffic increased by 45%, and their GMB profile became one of the top results for relevant searches in Ottawa.
Conclusion
Coventry Digital’s targeted approach to digital marketing helped Maple Grove Bistro not only survive but thrive in a competitive market. By enhancing their online presence and driving customer engagement through reviews and social media, the restaurant experienced significant growth in both reputation and revenue.
Ready to scale your business? Let Coventry Digital help you achieve your growth goals with our proven digital marketing strategies.
